Kaurage Movement
Brand Identity & Logo Design | Creative Direction |
Kaurage Movement uplifts women through movement by creating a sustainably active lifestyle and mindset.
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We broke down Kaurage Movement's goals into two concepts: movement is medicine, and fitness is a journey. We cross-intersected these fitness concepts to multiple Sikh concepts and manifested a database of visuals to establish a brand system.
Kaurage Movement aims to get women moving — particularly South Asian women that are focused on the hustle and bustle of everyday life. Before doing so, Kaurage Movement aimed to build a brand to gain credibility for her skills.
The Kaurage Movement brand gained trust credibility as a personal trainer. She now feels that she can build a community of women who are motivated to integrate movement in their lives.
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