We examine our collaborator's positioning then explore what exists so that we can create what does not.

Upon analyzing our findings in Phase I, we develop a brand strategy that focuses on the gap that triggers the pain points. The core of this strategy revolves around creating genuine human experiences and sparking emotions through the means of design. Ultimately, memory might fail to present exact details of anything, but people will always remember how they felt.

This is when we unleash the beast. We liberate our creation into the world and watch stunning interactions unfold before our eyes — but that's not where we part ways. We'll continue to evolve the brand and create marvellous designs aligned with our collaborator's goals because that's how we liberate timelessly.