Through a process of sorting, reevaluating and recreating assets, we established a system that simplified the use of MAP's brand assets and aligned with their vision, mission and goals, as well as blended into their daily operations.

Despite having a beautifully designed brand, MAP lacked a system that integrated their brand into their daily operations. This caused confusion amongst the team and unclear messaging to their target audience, worrying MAP of losing their credibility.

MAP's freshest digital brand book now serves as the pinnacle to ensure that they remain trusted, official and credible. Mukt delivered a *sigh of relief* so that MAP can continue to deliver a *sigh of relief* to healthcare professionals too.