Diving into the history of Tecumseh and exploring the lifestyle of Tecumseh residents, we knew nothing will revive this patriotic community as much as revisiting and preserving their most nostalgic memories.

In order to lead and inspire economic, cultural and historic success in town, the Tecumseh BIA called for a new look, a new voice and a new vibe.

Rooting the architecture of Tecumseh BIA's most memorable and iconic places in its brand identity truly sparked sentimental affection towards the town, which inspired patriotism and motivation to innovate and progress in all aspects.